Inspired by his 4 year old son, and written to keep his memory alive after his tragic and sudden death, author Benji Bennet released the children’s book, ‘Adam’s Greatest Inventions’ in 2013.
After Adam’s passing, Benji put pen to paper and started writing his series of ‘Adam’s Amazing Adventures’, with every book touching on the theme of his son’s wish to make sure every child in the world has an extra 10 minutes of fun and told they’re loved before every night’s sleep.
As well as this, research was released by the Family and Parenting Institute revealing how the majority of 6 to 10 year olds wished they could spend more time with their mums and dads. To talk about this further was Benji Bennet, the author himself, who was able to talk about the success of his books and how parents all too often struggle to spend time with their children.
Due to the human interest and poignancy of the interviews, the campaign was hugely successful and well received, gaining coverage on five BBC stations, including BBC Radio Five Live.
Campaign in Numbers
Adams Cloud secured a reach of 7.94 million listeners with 2 hours 18 minutes worth of coverage.
Adams Cloud’s campaign secured a total of 17 items of coverage (including 5 BBC Stations) up and down the UK.