HOUSE OF COMMONS
New research uncovered that 8 in 10 of us would not intervene if we saw a disabled person getting bullied on board public transport, and over half say that is because they would fear for their own safety. In 2013, a campaign was launched to announce the exciting news that Brandon Trust, one of the most innovative charities supporting learning disabilities in the UK, had been invited to the House of Commons to discuss issues raised by the research. The campaign aimed to highlight the issues regarding transport and employment for people with learning disabilities.
In order to promote Brandon Trust as a leading charity supporting people with learning disabilities at a national level and regionally throughout the South West and London, radio interviews were conducted with two Brandon trust spokespeople: Steve Day and Lynn Toman, alongside Charlotte Leslie MP. The interviews concerned what more could be done to help people with disabilities on public transport and how the government could assist this. All three spokespeople received great feedback from the presenters, who noted that they communicated the campaign’s messages effectively and with confidence.
Coverage highlights included: Sky News Radio, BBC Radio Devon, BBC Radio Merseyside, BBC Radio Cornwall, BBC Radio Bristol, BBC Radio Wiltshire, Heart Wiltshire and Jack 106.5FM.
Campaign in Numbers:
Brandon Trust’s campaign secured a weekly reach of 33.8 million listeners with 1 hour 47 minutes’ worth of coverage.
Brandon Trust’s campaign secured a total of 20 items of coverage (including 5 BBC Radio stations and one national news network) across the UK.