COMPONENTS FOR THE PERFECT CUPPA
Radio Interviews and Editorial Competitions
Brita teamed up with The Relations Group during National Hot Tea Month, in order to utilise the appetite for relevant media content over the month of January; a time where people often need warming up.
Their key messages and objectives were to highlight the fact that water is an integral element to a good cup of tea, and that the quality of water will determine the final flavour and aroma of a cup of tea.
Brita's aim was to position Brits Water as the best component of a cup of tea. Interviews were held by water expert, Anna Gilbert, to discuss the water types in our regions and how we can soften hard water. For the competition element of the campaign, Brita gave away a Morphy Richards and Brita kettle to help UK listeners make that perfect cuppa during Hot Tea Month.
The campaign was a huge success, with a listener reach of nearly 7 million and stations including Magic's, Heart's, BBC's and the Smooth Radio Network, among others running the interviews and competitions.