ALL HAIL THE DOMESTIC TRIAGE EXPERT!
Radio Interviews and Talking Life
Olay and Mumsnet teamed up in March 2013 and undertook research to identify the multi-tasking abilities of the modern day woman. Following this research they decided that radio interviews and Talking Life Feature would be a great way to raise awareness of the collaboration and results of the research.
Olay came to us with the aim to position Mumsnet, Daisy Goodwin, as the voice of authority in regards to multi-tasking mums and to also drive listeners to the relevant websites in order to educate them on the products available for busy mums.
With a target audience of women, specifically mums, more commercial stations were the key focus.
Highlights of the campaign included securing multiple UK wide commercial stations including Big City Radio, Brighton's Juice and Total Star Network; with a total listener reach of nearly 1.5 million.