NATIONAL PICNIC WEEK 2014
Radio Interviews, Competitions, Talking Features, Infographic & 3D Animation Video
Pom-Bear used National Picnic Week to successfully position themselves as the leading family-friendly snacks brand; they achieved this by becoming the official sponsors of National Picnic Week and utilising three main routes to coverage: radio interviews, talking features and editorial competitions.
During National Picnic Week, Debbie Bird, a mother and editor of leading parenting website, Parenting World, was in the studio talking about research commissioned for National Picnic Week highlighting the pressures upon parents that can impact the amount of time spent with their children.
Debbie was able to discuss in detail the pressures that parents face, what they can do to create more time to spend with their kids and of course, the popularity and ease of going on a picnic!
The talking feature, distributed to 65 radio stations UK wide, discussed the idea behind National Picnic Week with the presenters sourced from Pom-Bear. The editorial competition prize was a fantastic family hamper that included a Pom-Bear teddy, blanket, flask and two multi-packs of Pom-Bear snacks.
Last but not least, we created a visually engaging infographic for 'National Picnic Week presented by Pom-Bear' giving handy tips for the perfect picnic, which was distributed across social media networks.
Coverage highlights include BFBS, Gem 106, Wave 105, Metro Radio, Free Radio Birmingham and Juice 107.6 Liverpool.
Campaign in Numbers
Pom-Bear secured a reach of 3.09 million listeners with almost 6 hours worth of coverage.
Pom-Bear’s campaign secured a total of 106 items of coverage up and down the UK.