SHOPPING STYLES AND SLIMMING
Radio Interviews, Talking Life and Video Production
In January 2013, The Relations Group recognised a demand from the media for content surrounding the growing issue of UK obesity, especially to coincide with media interest in the topic of losing weight which tends to be particularly relevant in the month of January.
Slimming World researched into the spending habit of Brits. The report revealed a strong link between a shopper's BMI and their ability to plan ahead when food shopping, with results showing that 74% of Brits are influenced by supermarket offers and 36% found guilty of impulse purchases.
The campaign helped Slimming World to raise awareness of a key message - what goes in our trolleys also goes onto our waistlines.
Coverage highlights included an on air interview for Sky News Radio Network, BBC Southern Counties, a Talking Life feature distributed UK wide and an online feature article with Female First.
The campaign secured coverage on radio stations totalling a weekly reach of over 37 million listeners and an online reach of just under 6 million monthly visitors.