WORLD SMILE DAY
To help spread support for ‘World Smile Day’ on the 4th October, Thorntons Chocolate ran a hugely successful competition campaign, giving away their limited edition ‘smiles’ boxes – lots of chocolate smiles in lots of different flavours!
Thorntons partnered up with successful charity, Smile Train, the worlds largest cleft surgery charity who do amazing work in fixing children’s smiles in developing countries, to help deliver the brand message of making people smile through chocolate, while also promoting the general work of Smile Train.
The competition was featured on a large number of radio stations, including BFBS, Free Radio Birmingham, Gem 106, Metro Radio and Real Radio Yorkshire
Campaign in Numbers
Thorntons secured a reach of 7.41 million listeners with over 3 hours worth of coverage.
Thorntons’ message was aired across 37 Radio Stations up and down the UK.