SAIL AWAY, SAIL AWAY, SAIL AWAY!
Aferry.co.uk wanted to build the brand as fun, family friendly and interactive while raising awareness of themselves, the website and the services they provide.
Booking a holiday these days can be so stressful, from picking a destination, to hotels, travel options and even getting someone to water your plants while you’re away. To show how easy and stress-free travelling could be, aferry.co.uk gave away a family ferry day trip ticket, along with lots of aferry.co.uk goodies in two separate phases; once in March of 2012, and again in April 2012.
The prize proved extremely popular among radio presenters, securing on-air coverage across a huge number of national and major radio stations with presenter feedback stating it was a fantastic giveaway.
The competitions gained coverage across the Smooth Radio network including Smooth Radio (UK), the national station, and also on the North West, London, North East, West Midlands and East Midlands regional stations.
Campaign in Numbers
Aferry.co.uk secured a reach of 8.4 million listeners with 2 hours 25 minutes worth of coverage.
Aferry.co.uk’s campaign secured a total of 29 items of coverage up and down the UK.