'BUSY LIVES, BEAUTIFULLY ORGANISED' - MARTHA STEWART
Radio Interviews and Video Production
Avery wanted to raise awareness of their new range of office accessories under the Martha Stewart brand, positioning the new range as stylish, functional and professional for working women.
With a new study released lifting the lid on women's thoughts in 2012, Avery used role model, entrepreneur, best-selling author, TV personality and one of the most famous ‘homemakers’ in the world, Martha Stewart, as their celebrity spokesperson.
The study showed that women of all ages measure success both in terms of their careers and their family lives, so Martha was on hand to talk to radio presenters live across the country about what success means to women, how they can better organise themselves to balance a career and a home life, as well as comparing women’s expectations between now and 50 years ago.
The campaign utilised digital coverage through a video production which was then supported with an online copy focused on how women are re-defining the boundaries of success.
The whole campaign was very well received, with the radio interviews securing coverage on 4 BBC stations including BBC Radio Three Counties and BBC Radio Kent. The video or copy appeared on Female First, Hello Magazine and Glam UK.
Campaign in Numbers
Avery secured a reach of 4.41 million listeners with 1 hour 35 mins worth of coverage.
Avery’s campaign secured a total of 34 items of coverage (including 4 BBC Stations) up and down the UK.