The RAJAR figures for the last quarter of 2015 were released today and there were even more positive results for national and regional radio.
According to the latest figure, 90% of UK adults continue to tune into their station of choice each week, up by nearly 400,000 on the same quarter last year. With radio as one of our favourite routes to coverage this is great news for us and our clients.
The average number of weekly hours of radio listened to in the UK has reached a staggering 1.01 billion.
Regional News: Great news for regional stations with Clyde in Scotland up 20%, while congratulations go to the team at Yorkshire Coast radio who are celebrating their highest market share at 21.6%. Likewise in Northern Ireland, U105 recorded its best reach ever - up by 48,000 from last year! Free Radio FM will also be cracking the champagne as they celebrate their best reach since 2013 with 401,000 listeners. The Midlands are also seeing a rise with Orion’s reach now at 1.3 million a week.
National Commercial Radio: Capital have overtaken Kiss as the top commercial station with both stations retaining over 2 million each with Magic just falling below the 2 million mark in 3rd place.
National BBC Radio: Great news for Nick Grimshaw; the Radio One Breakfast Show secured over 200,000 new young listeners! However, Radio 1 as a whole suffered a loss of listeners.
Digital: Digital platforms have seen a fantastic increase in popularity. 56% of the population are now regularly tuning in to a digital station each week, securing digital services a 41.7% of the total radio listenership.
As always, radio secures itself as the most popular and continually increasing media of all. To find out more about these figures, what they mean and what they can mean for your PR campaign, give us a call on 020 7158 0000 or email firstname.lastname@example.org.