Unfortunately, charity donation is at its lowest point since 2007. People feel increasingly targeted and aggressively marketed to, leaving them feeling obligated to donate. People want to feel like they're making a choice to help, and this is what we helped the DEC to communicate over the course of their broadcast campaign.
PR is all about communicating a message effectively, which is exactly what charities need to do in order to make people aware of the key issues and why they should donate, but also that donation is a choice. Advertising often relentlessly hammers a point, leaving audiences feeling manipulated. This campaign empowers people to make a choice, presenting them with the chance to make a difference without feeling pressured or obligated.
Here's a testimonial from the DEC about their campaign and how Broadcast PR helped them achieve their objectives: