It’s Bring Your Dog to Work Day today! A quick google or search on twitter will show hundreds of people bringing their pets into work and brightening up the office. If you aren’t convinced, I brought my dog to the office this morning, and morale skyrocketed. His name is Paco, an Irish Red Setter, and here he is bouncing around the office:
This day is all about doing something different, making a livening up the office, and boosting morale with a friend everyone can enjoy.
But how can this help your business? I don’t mean bringing a dog into the office, I mean how can the day itself help your brand grow?
Bring Your Dog To Work Day is an example of what’s called a media platform, an event dedicated to an idea or raising awareness about a certain issue. Today is also National Kissing Day, one of the days of National Picnic Week, one of the days of Pride Month, the list goes on. Every single week of the year has opportunities for stories relating to these media platforms to get coverage.
And we can help you be behind these stories.
Due to the changing nature of media, the 24/7 news cycle, and the demand to keep up numbers, radio stations and online websites are constantly searching out content to do with these media platforms. Because media outlets know stories to do with these events will get traction, they’ll always run stories about them, and your brand can be involved, providing interesting content that audiences want.
Whatever your brand or sector is, there will events you can utilise to leverage your brand. This is effective because you won’t be advertising, you’ll be promoting your product in a subtler way, that audience don’t switch off to. The story will have their interest, and your brand will be mentioned in connection to an event that they are invested in or enjoy being a part of.
The way this works is we generate an editorially justified news story based around the messages you want to communicate, and carefully craft it to best present those messages, while at the same time being an engaging story that news stations and sites will want to run, and that audiences will remember. All this feeds into your business: directly presenting you as an authority in your field, and showing you as a brand that cares about educating the public on something that matters to them. This is the way to make connections. Rather than foisting a product on them they may not want or need, you’re instead reaching out to them about something they know about, with something they want to hear.
If you're interested in using media platforms to elevate your brand awareness and increase your audience reach, send us an email or call us on 020 7158 000.