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      • Rosemont
      • Slimming World
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      • Diddi Dance
    • Food & Drink >
      • Allison Wholesome Baking
      • Ben & Jerry's
      • Brita
      • Burts
      • Coca Cola
      • Davidstow
      • Douwe Egberts
      • Gourmet Garden
      • Greggs
      • Guinness
      • GU
      • Heineken
      • Highland Spring
      • Kettle Crisps
      • Mr Kipling
      • POM-BEAR
      • Pork Farms
      • Levi Roots
      • Tesco
      • Tracker
      • Thorntons
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Picture

NATIONAL PICNIC WEEK​

Radio Interviews​
2011’s collaboration with Burts Chips aimed to promote the three ‘guiding principles’ of Burts Chips brand communication: ‘Natural’, ‘Quality’ and ‘Flavour’, positioning Burts as a champion for Devon’s local economy and for local businesses across the UK, as well as promoting the launch of their exciting new flavours.

​Through editorial radio coverage and on-air competitions, Burts used National Picnic Week as a platform to position themselves as a leading crisp manufacturer in the UK. As part of the National Picnic Week Campaign, Radio Relations secured a weekly reach of 8.1 million with 2 hours and 40 minutes of coverage.

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Radio Relations, Digital Relations, Kin Communications, Televiusalise and Vital Research & Statistics are registered trademarks and brands owned by Relations Group Ltd. Company No: 4619686. Registered Office: Grosvenor Studios, 197, Shenley Rd. Elstree. WD6 1AR. Copyright © 2018. All content on this site is the Copyright and I.P. of Relations Group Ltd and can only be used with written permission.