NATIONAL PICNIC WEEK |
Radio Interviews
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2011’s collaboration with Burts Chips aimed to promote the three ‘guiding principles’ of Burts Chips brand communication: ‘Natural’, ‘Quality’ and ‘Flavour’, positioning Burts as a champion for Devon’s local economy and for local businesses across the UK, as well as promoting the launch of their exciting new flavours.
Through editorial radio coverage and on-air competitions, Burts used National Picnic Week as a platform to position themselves as a leading crisp manufacturer in the UK. As part of the National Picnic Week Campaign, Radio Relations secured a weekly reach of 8.1 million with 2 hours and 40 minutes of coverage. |