With many people feeling disconnected from nature and unsure how to get started with birdwatching, the Relations Group delivered a timely awareness campaign to inspire participation and make wildlife observation feel accessible to all. Timed around the Big Garden Birdwatch, we worked with trusted broadcasters and wildlife experts Kate MacRae and Stephen Moss to lend credibility and spark nationwide interest. The campaign highlighted Netvue’s Birdfy range as a smart, inclusive solution that removes barriers to birdwatching, combining award-winning, AI-powered technology with expert-backed design to make the experience more intuitive, educational and enjoyable. By showcasing how Birdfy feeders, baths, houses and cameras suit everyone from curious families and children to seasoned enthusiasts and older audiences, we positioned Birdfy at the forefront of modern birdwatching—helping more people connect with nature in a simple, engaging and rewarding way.