Santa Monica’s appeal as a vibrant holiday destination was not fully recognised by many UK travellers. We helped Santa Monica Travel & Tourism secure extensive local and UK-wide coverage, raising brand awareness and inspiring travel interest. By highlighting their culinary partnership with Brighton & Hove—celebrating the new Friendship Cities agreement—we showcased unique cultural collaborations that added depth to Santa Monica’s appeal. Timing the campaign to coincide with this exciting collaboration maximised media engagement and traveller enthusiasm.