With more people seeking affordable, convenient holiday options close to home, Parkdean Resorts offered the ideal staycation solution. The Relations Group led an outreach campaign to raise brand awareness, positioning Parkdean Resorts as England’s leading staycation specialist and a perfect base for exploring the country. Timed around English Tourism Week, the campaign featured radio interviews and competitions to inspire travel within England and encouraged audiences to visit www.parkdeanresorts.co.uk for more information and holiday ideas.