Many people remain unaware of the benefits and facts surrounding reusable period products, leading to misconceptions that hinder their adoption. Relations Group partnered with DAME to change this narrative by educating the public and debunking myths about menstrual health. Timed with Menstrual Hygiene Day, we used this key moment to spark widespread conversations on sustainability and period care, positioning DAME as a leading advocate for eco-friendly, sustainable menstrual products across the UK.