With growing interest in fun, affordable ways to get creative at home, many consumers are looking for simple ways to make personalised treats that suit their tastes and dietary needs. The Relations Group worked with Cuisinart to tap into this trend, delivering a nationwide campaign timed around National Ice Cream Month to maximise seasonal relevance. Using new research showing that 77% of Brits want to make ice cream at home, we created compelling, regionally tailored stories that sparked conversation and engagement. Through broadcast interviews featuring a TV baker and former Great British Bake Off contestant, we showcased how easy and enjoyable homemade ice cream can be, while positioning Cuisinart as the go-to brand for high-quality, versatile ice cream makers that empower creativity and cater to all lifestyles—from vegan to sugar-conscious diets.