Facing a crowded prosecco market, Mionetto aimed to reinforce its leadership and deepen consumer engagement across the UK. We crafted targeted communications that highlighted the brand’s heritage, quality craftsmanship, and product range, helping to educate audiences on what sets Mionetto apart. By leveraging National Prosecco Day as a timely occasion, we maximised media interest and consumer excitement, driving increased brand visibility and positioning Mionetto as a premium, go-to prosecco for celebrations and everyday enjoyment alike.