The Relations Group supported Roche Diagnostics UK & Ireland in raising awareness of a pioneering acute heart failure treatment pathway. Through strategic broadcast and media coverage, we showcased how the ESC-endorsed STRONG-HF approach enables earlier medication intervention, closer patient monitoring, and faster recovery, improving patients’ quality of life and reducing hospital readmissions. The campaign positioned St George’s and Roche as leaders in innovative heart failure care, highlighting the tangible benefits of evidence-based, patient-focused solutions across the UK.