Sudocrem faced the challenge of standing out in a crowded skincare market while also demonstrating a strong commitment to sustainability. We helped address this by promoting their versatile skincare products in conjunction with the launch of the Great British Pre-Loved Awards, an initiative designed to encourage the public to adopt more sustainable habits like buying pre-loved items and upcycling. Timed to coincide with World Environment Day, our campaign effectively raised awareness of Sudocrem’s eco-friendly values and inspired responsible consumer behaviour.