As the Summer Sales season began, the Relations Group supported PriceRunner in delivering a UK-wide broadcast and digital campaign designed to expose “fake” discounting and help consumers shop more confidently. Using a combination of consumer research and analysis of leading UK retailer pricing data, we helped bring transparency to how many sale prices may not reflect genuine reductions, while reinforcing the importance of price comparison tools in making informed purchasing decisions. Through broadcast interviews with a trusted spokesperson, we educated audiences on how to identify misleading offers and use PriceRunner to shop smarter and save money during peak retail periods. The campaign was further amplified through radio and online competitions, using prizes to drive engagement and secure editorial endorsement, ultimately positioning PriceRunner as a go-to authority for savvy, value-led shopping in the UK.