Many consumers want to enjoy the flavour and ritual of wine without the alcohol, particularly as mindful drinking becomes a growing lifestyle trend. To meet this demand, we worked with Eisberg Wine to position them as the UK’s leading alcohol-free wine brand, showcasing their range as the perfect choice for summer occasions like BBQs, picnics, and midweek dinners. Timed for June to align with seasonal celebrations, our campaign used broadcast interviews to highlight Eisberg’s sparkling and still options while sharing research on shifting drinking habits, reinforcing the brand’s role in modern, sociable, and health-conscious living.