Many students and employers remain unaware of the opportunities available through Lincoln College Group, including its T-Level programs and industry partnerships. To change this, Lincoln College, Newark College, and the Air & Space Institute sought to raise awareness of their offerings and the value of T-Levels in preparing students for the workforce. The Relations Group developed a targeted media campaign, securing coverage across radio, TV, and podcasts. Featuring a current T-Level student, we brought a personal perspective to the story, engaging audiences and encouraging employers to collaborate with the college to provide essential industry placements.