At the start of the year, when audiences are actively planning ahead and seeking inspiration to beat the winter blues, the Relations Group delivered a nationwide broadcast campaign to raise awareness of Marriott Bonvoy and position the brand as the authoritative voice on 2026 UK travel behaviour. Using fresh consumer research as the backbone of the story, we set the national agenda on when, how and why Brits are travelling next year; from the rise in forward booking and passion-led trips centred around music, sport, food and adventure, to the growth of “smart luxury” upgrades enhancing everyday breaks. With Blue Monday providing a timely hook, we framed early holiday planning as a wellbeing boost during the darker months, creating highly relatable broadcast conversations. To maximise media interest and reach, we leveraged presenter and journalist Anita Rani (known to many from Celebrity Race Across the World) as a credible and engaging spokesperson, driving widespread coverage while reinforcing Marriott Bonvoy’s leadership in shaping the future of travel.