DAME Radio, TV and Podcast Interviews Campaign
Through their interviews, DAME looked to raise brand awareness, whilst promoting sustainable period products and educating listeners in order to dispel myths and misconceptions surrounding periods and reusable period products. DAME wanted to use Menstrual Hygiene Day as a platform for creating conversation and dispelling the stigma around menstruating and to talk about the DAME Youth Board.
The Coverage Highlights included: 2 Podcast's, 1 News Network and 2 TV's, with a total of 7 items of coverage, and an audience reach of 3.7 million.
The Coverage Highlights included: 2 Podcast's, 1 News Network and 2 TV's, with a total of 7 items of coverage, and an audience reach of 3.7 million.
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