SLAMMING DOORS ON POOR RELATIONS
As Britain prepared to welcome the world when it hosted the greatest sporting event on Earth, the London 2012 Olympic Games, sweeping changes were made to immigration laws. The new rules would have defined the criteria upon which a person could enter or stay in the UK based upon their private or family life.
With the new laws planned to come into effect less than three weeks before the Olympic Games opened its doors, Birmingham based solicitors, DBS Law, wanted to raise awareness of the changes to the immigration laws, highlight the effect the changes would have on hundreds of people hoping to make applications and encourage the Afro-Caribbean communities, which form a large part of their client base, to protest to their MP.
To capitalise upon the controversy surrounding the changes to the immigration laws, DBS Law had their Head of Immigration Department, Sejal Karavadra, in the studio conducting a number of radio interviews about the subject. Sejal proved to be an effective and popular spokesperson, able to call upon a wealth of experience about the subject, and garnered great feedback from the presenters.
Coverage highlights included: BBC Asian Network, BBC Radio Leicester, Sunrise Radio National, Free Radio Birmingham and Big City Radio
Campaign in Numbers:
DBS Law’s campaign secured a weekly reach of 2.6 million listeners with 1 hour’s worth of coverage.
DBS Law’s campaign secured a total of 15 items of coverage (including 2 BBC Radio stations) across the United Kingdom.