DYING MATTERS AWARENESS WEEK
When ensuring good end of life care, most people want to secure a setting other than a hospital. This both saves the NHS money and also means people can die in comfortable circumstances which they've personally chosen. The report for Dying Matters Awareness Week (13th -19th May) found that many leave it too late to come to terms with mortality, making it harder for families to deal with bereavement. Despite research finding that 7 in 10 of us admit we're comfortable talking about death, only 11% have written down funeral wishes and just 35% have made a will; a statistic down from 39% the year before.
The Dying Matters Awareness Week sought to raise awareness among the general public about the importance of discussing the issues of death and end of life care so that people can enjoy their lives to the fullest and die with dignity on their own terms. Eve Richardson, the Chief Executive of the Dying Matters Coalition and the National Council for Palliative Care, joined presenters in the studio for a series of radio interviews discussing the issues concerning death and planning for the future. Eve proved to be a great spokesperson and spoke passionately whilst offering useful advice to listeners.
Coverage highlights included: BBC Radio Merseyside, BBC Radio Solent, BBC Radio Kent, BBC Radio Lancashire, BBC Radio Three Counties, BBC Radio Coventry & Warwickshire, BBC Radio Oxford and BBC Radio Somerset.
Campaign in Numbers:
Dying Matters’ campaign secured a weekly reach of 2.05 million people with 2 hours 13 minutes’ worth of coverage
Dying Matters’ campaign secured a total of 19 items of coverage (including 8 BBC Radio stations)
across the United Kingdom.