020 7158 0000 ​
The Relations Group
  • Home
    • About
    • Testimonials
    • Management
    • Client FTP
  • Companies
    • Radio Relations
    • Digital Relations
    • TV Relations
    • Services >
      • Consultancy
      • Radio PR
      • Digital PR
      • TV PR
      • Research
      • Video Content >
        • 2 Minute Travel
      • Audio Content
      • Awareness Campaigns
    • TeleVisualise
    • Kin Communications
    • Vital Research
  • Blog
  • Case Studies
    • Health >
      • Care UK
      • General Electric Healthcare
      • Pfizer
      • Rosemont
      • Slimming World
      • Ultrathon
      • Diddi Dance
    • Food & Drink >
      • Allison Wholesome Baking
      • Ben & Jerry's
      • Brita
      • Burts
      • Coca Cola
      • Davidstow
      • Douwe Egberts
      • Gourmet Garden
      • Greggs
      • Guinness
      • GU
      • Heineken
      • Highland Spring
      • Kettle Crisps
      • Mr Kipling
      • POM-BEAR
      • Pork Farms
      • Levi Roots
      • Tesco
      • Tracker
      • Thorntons
    • Technology >
      • Arise
      • Dyson
      • BT
      • F Secure
      • Greystripe
      • IRobot
      • Kyocera
      • LG Mobile
      • National Photo Week
    • Retail, E-tail & Fashion >
      • Boots
      • London Fashion Week
      • Mothercare
      • Olay
      • Pantene Pro-v
      • One4All
    • Toys, Leisure & Entertainment >
      • Adam's Cloud - The Relations Group
      • Alton Towers - The Relations Group
      • Netflix
      • The London Eye
      • The Toyfair
      • UKTV
      • Virgin Balloon Flights
      • Virgin Media
    • B2B >
      • CVS
      • DBS
      • Entrevo
      • Groupon
      • J.P. Morgan
      • Morgan Clark
      • Funding Circle
      • Scottish Widows
      • Thomson Local
    • Charities & Not For Profit >
      • NICEIC
      • British Heart Foundation
      • NCFE
      • Depaul UK
      • Dying Matters
      • Elizabeth FinnCare
      • Gas Safety Trust
      • Brandon Trust
      • Save the Children
      • University of Bradford
      • Make a Wish
      • NHS
    • Home & Garden >
      • Avery
      • Brita
      • Home Building & Renovating
      • NICEIC
      • NPOWER
    • Travel & Motoring >
      • Confused
      • AFerry
      • Holiday Extras
      • Intelligent Pelican
      • TravelZoo
      • BMW
      • Visit Mississippi
      • Titan
    • Finance >
      • Lloyds Bank
      • Halifax
      • Natwest
      • Santander
  • Contact
    • Subscribe
    • Careers
  • Home
    • About
    • Testimonials
    • Management
    • Client FTP
  • Companies
    • Radio Relations
    • Digital Relations
    • TV Relations
    • Services >
      • Consultancy
      • Radio PR
      • Digital PR
      • TV PR
      • Research
      • Video Content >
        • 2 Minute Travel
      • Audio Content
      • Awareness Campaigns
    • TeleVisualise
    • Kin Communications
    • Vital Research
  • Blog
  • Case Studies
    • Health >
      • Care UK
      • General Electric Healthcare
      • Pfizer
      • Rosemont
      • Slimming World
      • Ultrathon
      • Diddi Dance
    • Food & Drink >
      • Allison Wholesome Baking
      • Ben & Jerry's
      • Brita
      • Burts
      • Coca Cola
      • Davidstow
      • Douwe Egberts
      • Gourmet Garden
      • Greggs
      • Guinness
      • GU
      • Heineken
      • Highland Spring
      • Kettle Crisps
      • Mr Kipling
      • POM-BEAR
      • Pork Farms
      • Levi Roots
      • Tesco
      • Tracker
      • Thorntons
    • Technology >
      • Arise
      • Dyson
      • BT
      • F Secure
      • Greystripe
      • IRobot
      • Kyocera
      • LG Mobile
      • National Photo Week
    • Retail, E-tail & Fashion >
      • Boots
      • London Fashion Week
      • Mothercare
      • Olay
      • Pantene Pro-v
      • One4All
    • Toys, Leisure & Entertainment >
      • Adam's Cloud - The Relations Group
      • Alton Towers - The Relations Group
      • Netflix
      • The London Eye
      • The Toyfair
      • UKTV
      • Virgin Balloon Flights
      • Virgin Media
    • B2B >
      • CVS
      • DBS
      • Entrevo
      • Groupon
      • J.P. Morgan
      • Morgan Clark
      • Funding Circle
      • Scottish Widows
      • Thomson Local
    • Charities & Not For Profit >
      • NICEIC
      • British Heart Foundation
      • NCFE
      • Depaul UK
      • Dying Matters
      • Elizabeth FinnCare
      • Gas Safety Trust
      • Brandon Trust
      • Save the Children
      • University of Bradford
      • Make a Wish
      • NHS
    • Home & Garden >
      • Avery
      • Brita
      • Home Building & Renovating
      • NICEIC
      • NPOWER
    • Travel & Motoring >
      • Confused
      • AFerry
      • Holiday Extras
      • Intelligent Pelican
      • TravelZoo
      • BMW
      • Visit Mississippi
      • Titan
    • Finance >
      • Lloyds Bank
      • Halifax
      • Natwest
      • Santander
  • Contact
    • Subscribe
    • Careers
Picture

WORLD TOILET DAY

Radio Interviews
Dyson teamed up with us for World Toilet Day in order to raise awareness of the fact that they are taking a leading stance on improving standards in public toilets by creating a fast and hygienic hand dryer.

They had two key aims for this campaign: one was to communicate to listeners the importance of drying your hands properly; damp hands are 1000 times more likely to spread bacteria than dry hands. The second was to position the Dyson Airblade hand dryer as the fastest and most hygienic hand dryer in the market.

In order to communicate these messages we held a radio day of interviews with Toby Saville, Microbiologist from Dyson, discussing stats released which highlight the importance of washing and drying hands properly and why traditional methods can be more unhygienic than we think!
​
This campaign was a huge success, we secured coverage from 10 BBC Stations and Sky News desk among others, with a total listener reach of over 31 million.

The Relations Group: Broadcast & Beyond


Telephone

+44 (0)20 7158 0000 or ​+44 (0)20 3958 7086 

Email

hello@relationsgroup.co.uk

Search

Radio Relations, Digital Relations, Kin Communications, Televiusalise and Vital Research & Statistics are registered trademarks and brands owned by Relations Group Ltd. Company No: 4619686. Registered Office: Grosvenor Studios, 197, Shenley Rd. Elstree. WD6 1AR. Copyright © 2018. All content on this site is the Copyright and I.P. of Relations Group Ltd and can only be used with written permission.