HX-SECURITY FAST TRACK
In the run up to the 2014 August bank holiday weekend, Holiday Extras wanted to promote their fast track services in time for the final holiday rush before the summer fades away. The fast track pass provides a full service from airport parking to airport security, with the aim of taking the stress away from airports and providing a more enjoyable holiday experience from the very beginning.
To aid this, Holiday Extras commissioned research that revealed that Brits are far from happy with the effectiveness of airport security, with some going as far as to question how necessary it actually is.
To break down the research and promote the ease of a fast track pass, Antony Clarke-Cowell, Director of Customer Experience at Holiday Extras, was on hand to talk about why we get so flustered by airport security and how the process could be organised better.
The coverage included 7 BBC Radio Stations, including BBC Radio Merseyside and BBC Radio Kent.
The interviews were received extremely well with presenters, with the feedback showing that Antony was an excellent spokesperson, giving high quality, professional advice to their listeners and building a great rapport with each and every presenter.
Campaign in Numbers
Holiday Extras secured a reach of 4.9 million listeners with 1 hour 44 minutes worth of coverage.
Holiday Extras’ campaign secured a total of 20 items of coverage (including 7 BBC stations) up and down the UK.