HOW CLEAN IS YOUR HOUSE?
Radio Interviews & Talking Features
iROBOT wanted to position the company as industry leaders in technology, providing insight into the future of robotic technology to coincide with the release of the latest range of the ‘iROBOT Roomba’, a vacuum cleaning robot.
To achieve this, iROBOT commissioned research looking into which chores people hate doing the most and if they wish they had a machine to do it for them!
On the radio day, iROBOT used well known TV personality and expert in all things dirty and nasty, Kim Woodburn, as a celebrity spokesperson. Kim was able to talk about why people hate doing chores so much, what the future looks like for cleaning robotics and what, in her long standing career of seeing dirty and disgusting houses, is the worst thing she has ever seen.
Coverage highlights included Sky News Radio, BFBS, BBC Hereford & Worcester, Free Radio Birmingham and Downtown Radio
Campaign in Numbers
iROBOT secured a reach of 38 million listeners with over 6 hours worth of coverage.
iROBOT’s campaign secured a total of 51 items of coverage up and down the UK.