January 26 is a significant date in Australia's calendar. It's a day of both pride and pain. It’s a special day people celebrate the history and there is a lot to talk about the culture and heritage, and exploring fun and innovative ways to celebrate. If you can RESONATE YOUR BRAND WITH the theme of this special day, media stations will be interested in listening to your ideas and turning them into a fantastic campaign which can result in huge brand awareness and several brand mentions.
Burns Night - celebrating the life and work of Scotland's national poet. Radio stations are keen to reflect on the history and traditions of Burns Night. Some topics for interviews could be what to eat and what to wear, ideas for ways to celebrate Burns Night that highlights heritage. It’s a great opportunity to promote your drinks and food by communicating the key messages. Further, there is huge demand for competition prize giveaways (a Burns Night hamper featuring Bruichladdich whisky, a “whisky gift set” etc) to help celebrate. This will result in huge brand awareness, several brand mentions, and enthusiastic presenter endorsement.
Blue Monday is supposedly the saddest day of the year, due to a combination of bad weather, long nights, and the lingering aftermath of the festive glut. It's time to connect with people to talk about mental health and support each other currently. The Coronavirus pandemic has eroded many of the things that normally protect our mental health – media is interested in topics from social connectedness to financial security and hope for the future.
National Handwriting Day on January 23rd encourages us to put pen to paper and write out our thoughts. Research shows that to be creative people prefer traditional ways of writing rather than typing. The media will welcome conversations about the importance of handwriting and inspired creativity despite all the digitalisation and inclination of millennials towards tech.
National Peanut Day comes around just in time to lift those January blues. National Peanut Butter Day on January 24th recognizes an American staple in our pantries. This special day aims to celebrate all things peanut butter, from simple peanut butter and jam sandwich to an indulgent peanut butter chocolate bar. Since, peanut butter can be eaten and used in many different recipes, whether sweet or savoury, baked or fried, it's a great day to reach millions of audience. Any content in this context is welcome. We can then, help you transform your content into interesting stories and competitions to broadcast on BBC and other renounced media houses. Since we have a non-competition policy we will entertain the stories on a first come first serve basis.
Sugar Awareness Week takes place from 8th-14th November 2021. This will be an opportunity to celebrate the success of the food industry, government and NGOs’ progress so far, and discuss the future for sugar and calorie reduction. The media is interested in discussing how sugar is affecting your body, mind, emotions, and life and what are the options that replace sugar for better health. Further, competitions and contests such as 5 days challenge without sugar have proved to be few successful campaigns to get extraordinary coverage. Post covid has raised the importance of eating healthy and we can help you with the creative ideas and broadcast on some of the biggest media houses such as BBC and, other radio and TV stations.