JING Tea Radio Interviews Campaign
JING Tea aimed to raise awareness of the benefits of loose-leaf tea over teabags for consumers, including taste, variety, and mindful/relaxing brewing process. JING Tea’s high-quality teas come from single tea gardens across Asia, and they are on a mission to convert British tea drinkers to loose-leaf tea. By choosing JING Tea an individual can connect to the specific people and places who grow and make that tea and help them and their families thrive.
The Coverage Highlights included: 4 BBC's and 2 News Networks (including Sky News Radio), with a total of 14 items of coverage, and an audience reach of 27.9 million.