Make-A-Wish UK have a long standing relationship with The Relations Group and came to us to raise awareness of their
Bake-A-Wish fundraising campaign. Bake-A-Wish aimed to gather local communities together to encourage people to bake and raise money for children living with life-threatening illnesses.
Head of Volunteering and Community Fundraising for Make-A-Wish, Emma Cronin, took part in a studio day of back to back interviews discussing Make-A-Wish and the Bake-A-Wish campaign.
Through radio interviews and Talking Life, a listener reach of nearly 4.5 million was secured, with 10 BBC stations, the Real Radio Network and stations such as Big City Radio taking part. The campaign was a great success and projected their awareness messages to the right audience.