020 7158 0000 ​
The Relations Group
  • Home
    • About
    • Testimonials
    • Management
    • Client FTP
  • Companies
    • Radio Relations
    • Digital Relations
    • TV Relations
    • Services >
      • Consultancy
      • Radio PR
      • Digital PR
      • TV PR
      • Research
      • Video Content >
        • 2 Minute Travel
      • Audio Content
      • Awareness Campaigns
    • TeleVisualise
    • Kin Communications
    • Vital Research
  • Blog
  • Case Studies
    • Health >
      • Care UK
      • General Electric Healthcare
      • Pfizer
      • Rosemont
      • Slimming World
      • Ultrathon
      • Diddi Dance
    • Food & Drink >
      • Allison Wholesome Baking
      • Ben & Jerry's
      • Brita
      • Burts
      • Coca Cola
      • Davidstow
      • Douwe Egberts
      • Gourmet Garden
      • Greggs
      • Guinness
      • GU
      • Heineken
      • Highland Spring
      • Kettle Crisps
      • Mr Kipling
      • POM-BEAR
      • Pork Farms
      • Levi Roots
      • Tesco
      • Tracker
      • Thorntons
    • Technology >
      • Arise
      • Dyson
      • BT
      • F Secure
      • Greystripe
      • IRobot
      • Kyocera
      • LG Mobile
      • National Photo Week
    • Retail, E-tail & Fashion >
      • Boots
      • London Fashion Week
      • Mothercare
      • Olay
      • Pantene Pro-v
      • One4All
    • Toys, Leisure & Entertainment >
      • Adam's Cloud - The Relations Group
      • Alton Towers - The Relations Group
      • Netflix
      • The London Eye
      • The Toyfair
      • UKTV
      • Virgin Balloon Flights
      • Virgin Media
    • B2B >
      • CVS
      • DBS
      • Entrevo
      • Groupon
      • J.P. Morgan
      • Morgan Clark
      • Funding Circle
      • Scottish Widows
      • Thomson Local
    • Charities & Not For Profit >
      • NICEIC
      • British Heart Foundation
      • NCFE
      • Depaul UK
      • Dying Matters
      • Elizabeth FinnCare
      • Gas Safety Trust
      • Brandon Trust
      • Save the Children
      • University of Bradford
      • Make a Wish
      • NHS
    • Home & Garden >
      • Avery
      • Brita
      • Home Building & Renovating
      • NICEIC
      • NPOWER
    • Travel & Motoring >
      • Confused
      • AFerry
      • Holiday Extras
      • Intelligent Pelican
      • TravelZoo
      • BMW
      • Visit Mississippi
      • Titan
    • Finance >
      • Lloyds Bank
      • Halifax
      • Natwest
      • Santander
  • Contact
    • Subscribe
    • Careers
  • Home
    • About
    • Testimonials
    • Management
    • Client FTP
  • Companies
    • Radio Relations
    • Digital Relations
    • TV Relations
    • Services >
      • Consultancy
      • Radio PR
      • Digital PR
      • TV PR
      • Research
      • Video Content >
        • 2 Minute Travel
      • Audio Content
      • Awareness Campaigns
    • TeleVisualise
    • Kin Communications
    • Vital Research
  • Blog
  • Case Studies
    • Health >
      • Care UK
      • General Electric Healthcare
      • Pfizer
      • Rosemont
      • Slimming World
      • Ultrathon
      • Diddi Dance
    • Food & Drink >
      • Allison Wholesome Baking
      • Ben & Jerry's
      • Brita
      • Burts
      • Coca Cola
      • Davidstow
      • Douwe Egberts
      • Gourmet Garden
      • Greggs
      • Guinness
      • GU
      • Heineken
      • Highland Spring
      • Kettle Crisps
      • Mr Kipling
      • POM-BEAR
      • Pork Farms
      • Levi Roots
      • Tesco
      • Tracker
      • Thorntons
    • Technology >
      • Arise
      • Dyson
      • BT
      • F Secure
      • Greystripe
      • IRobot
      • Kyocera
      • LG Mobile
      • National Photo Week
    • Retail, E-tail & Fashion >
      • Boots
      • London Fashion Week
      • Mothercare
      • Olay
      • Pantene Pro-v
      • One4All
    • Toys, Leisure & Entertainment >
      • Adam's Cloud - The Relations Group
      • Alton Towers - The Relations Group
      • Netflix
      • The London Eye
      • The Toyfair
      • UKTV
      • Virgin Balloon Flights
      • Virgin Media
    • B2B >
      • CVS
      • DBS
      • Entrevo
      • Groupon
      • J.P. Morgan
      • Morgan Clark
      • Funding Circle
      • Scottish Widows
      • Thomson Local
    • Charities & Not For Profit >
      • NICEIC
      • British Heart Foundation
      • NCFE
      • Depaul UK
      • Dying Matters
      • Elizabeth FinnCare
      • Gas Safety Trust
      • Brandon Trust
      • Save the Children
      • University of Bradford
      • Make a Wish
      • NHS
    • Home & Garden >
      • Avery
      • Brita
      • Home Building & Renovating
      • NICEIC
      • NPOWER
    • Travel & Motoring >
      • Confused
      • AFerry
      • Holiday Extras
      • Intelligent Pelican
      • TravelZoo
      • BMW
      • Visit Mississippi
      • Titan
    • Finance >
      • Lloyds Bank
      • Halifax
      • Natwest
      • Santander
  • Contact
    • Subscribe
    • Careers
Picture

GET SAFE AT CHRISTMAS​

Radio and TV Interview Campaign, VNR Production & Online Coverage
Certsure LLP, who are the parent company of electrical contractor bodies, NICEIC and ELECSA approached The Relations Group to facilitate their hero consumer campaign of 2015.

The Stay Safe at Christmas campaign launched during the festive period of 2015. It warned about the additional electrical dangers that can arise at Christmas time and urged householders to call an NICEIC or ELECSA registered electrician if they had any concerns. Using consumer insight research, from Vital Research and Statistics, some dangerous trends were identified across the UK regarding the unsafe use of electrical sockets and festive lights as we approached the festive season.

The Stay Safe at Christmas campaign launched with a series of radio interviews carried out by resident expert, Tony Cable (NICEIC), and DIY SOS Star, Billy Byrne. The duo appeared on 57 national, regional and commercial radio stations, reaching in excess of 36 million potential listeners. A second phase radio campaign saw Darren Staniforth (NICEIC) carry out 11 interviews on BBC regional radio stations, reaching a further 1.3 million listeners. In addition, the story appeared on ITV Granada’s prime time news programme as well as being featured in the Daily Mirror and Daily Star.

Using the Video News Release and Infographic created alongside the research, the campaign featured in 30 regional print and online titles UK wide.
​
The total audience reach of the campaign was in excess of 57 million.

The Relations Group: Broadcast & Beyond


Telephone

+44 (0)20 7158 0000 or ​+44 (0)20 3958 7086 

Email

hello@relationsgroup.co.uk

Search

Radio Relations, Digital Relations, Kin Communications, Televiusalise and Vital Research & Statistics are registered trademarks and brands owned by Relations Group Ltd. Company No: 4619686. Registered Office: Grosvenor Studios, 197, Shenley Rd. Elstree. WD6 1AR. Copyright © 2018. All content on this site is the Copyright and I.P. of Relations Group Ltd and can only be used with written permission.