Most schools will break for one last time late in October before the end of the school in December. Potentially the last chance to get away before Christmas. Opening up doors and media interest on topics such as staycations and family holidays, using public transport or hire cars to unlock hidden treasures, and much more.
Experts estimate there’s over £19.4 billion of unclaimed pension pots – which is lost pension treasure just waiting to be found. This is around 1.6 million pensions, with the average lost pension pot being worth around £13,000. With research showing there is still a huge amount of confusion around pensions, the media would be keen to speak with an expert who can help both young and older listeners understand the jargon and how best to manage pensions.
World Smile Day is celebrated annually on the 1st October, it is not only about making others smile but yourself. Money can’t buy happiness but having your finances in order and finding the best investment pot could certainly raise a grin. Presenters would be keen to speak with industry experts that can help listeners understand when best to invest or save and how to make the most out of their money.
BackCare Awareness Week will be taking place from the 4th to 8th of October. Around 4 in 5 adults (that's a whopping 80 percent) of adults experience low back pain at some point in their lifetimes. It is the most common cause of job-related disability and a leading contributor to missed workdays. Presenters will be keen to discuss the impact back pain can have on everyday life, ways to avoid facing future back pain issues, and solutions for those living with back pain. Posture correcting products would make perfect on-air giveaways.
Clocks will go back 1 hour at 2 am on the 31st of October. Meaning lighter mornings and darker evenings, and a well-deserved extra hour in bed for most. The change opens up lots of subjects the media will be interested in covering. Home security during the darker months, boiler services, energy bills, and at-home winter warmers will all be topics that could secure valuable coverage. The awareness campaign lends itself well to editorial competitions.
The World Health Organisation recognises World Mental Health Day on 10 October every year. This year's theme set by the World Federation for Mental Health is mental health for all. The media will be keen to discuss all aspects of mental health, popular subjects could include, how employees and employers and employees are managing mental wellbeing as we head back to a more typical regime. Or, ways to improve mental health at home and at work.
World Animal Day is celebrated on the 4th of October. The social movement charged with the mission of raising the status of animals in order to improve welfare standards. Popular options for the media are spokespeople showcasing how we can adapt our gardens and homes to become wildlife havens or competitions with prizes to help protect our wildlife.
World Space Week 4th – 10th October is a UN-declared celebration of space. Events are organised by a range of organisations including space agencies, aerospace companies, astronomy clubs, and museums. For those who could help excite the next generation of mini astronauts, this could be the perfect awareness campaign.