ERRORS IN HOSPITAL MEDICATION

Videos & Radio Interviews

Rosemont Pharmaceuticals wanted to raise awareness of a recent report in the Journal of Advance Nursing which highlighted a large number of errors and inconsistencies in drugs being given to patients. The report pointed to alternative methods of delivering medications not widely offered in hospitals, such as in liquid form, which Rosemont specialise in.
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The campaign comprised of radio interviews and a video news release, featuring the co-author of the report, Prof. David Wright GP, and media medic, Dr Rob Hicks, to explain the findings. The story was picked up by Sky News Radio's news network, and discussed on BBC Five Live and LBC, plus a host of local BBC and commercial radio stations.

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