The Joy Club Radio Interviews Campaign

The Joy Club offers its members affordable access to activities, events and products that support an active and socially connected retirement and is home to a vibrant member community. The Joy Club aims to position The Joy Club as a means of tackling the widening gap in healthy life expectancy between rich and poor in the UK and as a solution to the problem of social isolation and loneliness in older people, particularly as we come out of lockdown. 

The Coverage Highlights included: 4 BBC's, with a total of 12 items of  coverage, and an audience reach of 2.7 million.

Testimonial

"It was a pleasure working with The Relations Group. They were able to support us on creating an impactful brief that conveyed our key messages, and they did so with a swift turn-around. The team were accommodating to our needs and budget, while going above and beyond to secure coverage for us. We were very pleased with the radio coverage The Relations Group secured for us across the UK and we've been fortunate enough to place further earned coverage off the back of this campaign. Would absolutely recommend."
Sarah Bradnum – PR and Marketing Manager, The Joy Club

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