020 7158 0000 ​
The Relations Group
  • Home
    • About
    • Testimonials
    • Management
    • Client FTP
  • Companies
    • Radio Relations
    • Digital Relations
    • TV Relations
    • Services >
      • Consultancy
      • Radio PR
      • Digital PR
      • TV PR
      • Research
      • Video Content >
        • 2 Minute Travel
      • Audio Content
      • Awareness Campaigns
    • TeleVisualise
    • Kin Communications
    • Vital Research
  • Blog
  • Case Studies
    • Health >
      • Care UK
      • General Electric Healthcare
      • Pfizer
      • Rosemont
      • Slimming World
      • Ultrathon
      • Diddi Dance
    • Food & Drink >
      • Allison Wholesome Baking
      • Ben & Jerry's
      • Brita
      • Burts
      • Coca Cola
      • Davidstow
      • Douwe Egberts
      • Gourmet Garden
      • Greggs
      • Guinness
      • GU
      • Heineken
      • Highland Spring
      • Kettle Crisps
      • Mr Kipling
      • POM-BEAR
      • Pork Farms
      • Levi Roots
      • Tesco
      • Tracker
      • Thorntons
    • Technology >
      • Arise
      • Dyson
      • BT
      • F Secure
      • Greystripe
      • IRobot
      • Kyocera
      • LG Mobile
      • National Photo Week
    • Retail, E-tail & Fashion >
      • Boots
      • London Fashion Week
      • Mothercare
      • Olay
      • Pantene Pro-v
      • One4All
    • Toys, Leisure & Entertainment >
      • Adam's Cloud - The Relations Group
      • Alton Towers - The Relations Group
      • Netflix
      • The London Eye
      • The Toyfair
      • UKTV
      • Virgin Balloon Flights
      • Virgin Media
    • B2B >
      • CVS
      • DBS
      • Entrevo
      • Groupon
      • J.P. Morgan
      • Morgan Clark
      • Funding Circle
      • Scottish Widows
      • Thomson Local
    • Charities & Not For Profit >
      • NICEIC
      • British Heart Foundation
      • NCFE
      • Depaul UK
      • Dying Matters
      • Elizabeth FinnCare
      • Gas Safety Trust
      • Brandon Trust
      • Save the Children
      • University of Bradford
      • Make a Wish
      • NHS
    • Home & Garden >
      • Avery
      • Brita
      • Home Building & Renovating
      • NICEIC
      • NPOWER
    • Travel & Motoring >
      • Confused
      • AFerry
      • Holiday Extras
      • Intelligent Pelican
      • TravelZoo
      • BMW
      • Visit Mississippi
      • Titan
    • Finance >
      • Lloyds Bank
      • Halifax
      • Natwest
      • Santander
  • Contact
    • Subscribe
    • Careers
  • Home
    • About
    • Testimonials
    • Management
    • Client FTP
  • Companies
    • Radio Relations
    • Digital Relations
    • TV Relations
    • Services >
      • Consultancy
      • Radio PR
      • Digital PR
      • TV PR
      • Research
      • Video Content >
        • 2 Minute Travel
      • Audio Content
      • Awareness Campaigns
    • TeleVisualise
    • Kin Communications
    • Vital Research
  • Blog
  • Case Studies
    • Health >
      • Care UK
      • General Electric Healthcare
      • Pfizer
      • Rosemont
      • Slimming World
      • Ultrathon
      • Diddi Dance
    • Food & Drink >
      • Allison Wholesome Baking
      • Ben & Jerry's
      • Brita
      • Burts
      • Coca Cola
      • Davidstow
      • Douwe Egberts
      • Gourmet Garden
      • Greggs
      • Guinness
      • GU
      • Heineken
      • Highland Spring
      • Kettle Crisps
      • Mr Kipling
      • POM-BEAR
      • Pork Farms
      • Levi Roots
      • Tesco
      • Tracker
      • Thorntons
    • Technology >
      • Arise
      • Dyson
      • BT
      • F Secure
      • Greystripe
      • IRobot
      • Kyocera
      • LG Mobile
      • National Photo Week
    • Retail, E-tail & Fashion >
      • Boots
      • London Fashion Week
      • Mothercare
      • Olay
      • Pantene Pro-v
      • One4All
    • Toys, Leisure & Entertainment >
      • Adam's Cloud - The Relations Group
      • Alton Towers - The Relations Group
      • Netflix
      • The London Eye
      • The Toyfair
      • UKTV
      • Virgin Balloon Flights
      • Virgin Media
    • B2B >
      • CVS
      • DBS
      • Entrevo
      • Groupon
      • J.P. Morgan
      • Morgan Clark
      • Funding Circle
      • Scottish Widows
      • Thomson Local
    • Charities & Not For Profit >
      • NICEIC
      • British Heart Foundation
      • NCFE
      • Depaul UK
      • Dying Matters
      • Elizabeth FinnCare
      • Gas Safety Trust
      • Brandon Trust
      • Save the Children
      • University of Bradford
      • Make a Wish
      • NHS
    • Home & Garden >
      • Avery
      • Brita
      • Home Building & Renovating
      • NICEIC
      • NPOWER
    • Travel & Motoring >
      • Confused
      • AFerry
      • Holiday Extras
      • Intelligent Pelican
      • TravelZoo
      • BMW
      • Visit Mississippi
      • Titan
    • Finance >
      • Lloyds Bank
      • Halifax
      • Natwest
      • Santander
  • Contact
    • Subscribe
    • Careers
Picture

THE HALLOWEEN WITCH ACADEMY

Radio Interviews
​A survey in 2014 revealed the extent to which people in Britain celebrate Halloween, with 8 in 10 getting involved with the festivities despite 86% not understanding the history behind it. The survey of 2,000 parents found that almost 9 in 10 (89%) said their children are keen to celebrate Halloween and over a quarter (28%) have encouraged their children to dress up. The Halloween Witch Academy, taking place on The London Eye, was an evening of fun activities for kids aged four to nine that ran throughout the week of Halloween in October 2014. The Halloween Witch Academy wanted to raise awareness of the event as well as encourage families to visit The London Eye this Halloween.
​
In order to maximise the campaign’s success, the Halloween Witch Academy utilised radio interviews, hosted with former Blue Peter presenter and pop star, Sophie Ellis-Bextor’s mother, Janet Ellis. Janet was on hand for all things Halloween and to offer ideas about costumes, party themes, and things to do to celebrate Halloween.

​Janet proved to be a popular spokesperson and the campaign secured coverage on 3 BBC Radio stations across the UK.

The Relations Group: Broadcast & Beyond


Telephone

+44 (0)20 7158 0000 or ​+44 (0)20 3958 7086 

Email

hello@relationsgroup.co.uk

Search

Radio Relations, Digital Relations, Kin Communications, Televiusalise and Vital Research & Statistics are registered trademarks and brands owned by Relations Group Ltd. Company No: 4619686. Registered Office: Grosvenor Studios, 197, Shenley Rd. Elstree. WD6 1AR. Copyright © 2018. All content on this site is the Copyright and I.P. of Relations Group Ltd and can only be used with written permission.