60TH ANNIVERSARY TOY FAIR
The Toy Fair teamed up with The Relations Group to broadcast live from The Toy Fair 2013 in celebration of their 60th Anniversary.
£2.94 billion was spent on toys in the UK in 2012. We interviewed several spokespeople live on air from the fair and toy brands, such as Lego, discussing what really makes a toy stand out in this day and age. The coverage was extremely interesting and gave some real insights into what makes a toy a real sustainable childhood favourite.
Coverage secured included 4 BBC stations, Sky News and Real Radio Scotland.
Campaign in Numbers
The Toy Fair secured a reach of 35.08 million listeners with 1 hour 49 minutes worth of coverage.
The Toy Fair’s campaign secured a total of 18 items of coverage (including 4 BBC Stations) up and down the UK.