HIT US DRAMA SERIES ‘LEVERAGE’ TO PREMIER ON BRAVO - 2010
Virgin Media Television wanted to raise awareness of the action packed crime series ‘Leverage’ by securing radio interviews with the shows female lead, British actress Gina Bellman.
Gina was able to talk about the new show, how she became involved in the series and the most interesting and exciting film and television roles of her career.
The campaign was a huge success securing coverage across a number of BBC stations and successfully positioned Bravo, part of Virgin Media Television, as the number one channel for the best new US drama's.
The campaign was hugely desired by radio stations across the country, securing coverage on Sky News Radio and Entertainment News, as well as six BBC stations including BBC Radio Scotland and BBC Radio Newcastle.
Campaign in Numbers
Virgin Media Television secured a reach of 42,581,000 listeners with 1 hour 14 minutes worth of coverage.
Virgin Media Television’s campaign secured a total of 11 items of coverage (including 6 BBC stations) up and down the UK.