To kick off their Big Great British Birdwatch campaign, ZEISS released new research revealing that nearly half of Brits are eager to try outdoor activities like birdwatching. To inspire more people to get involved, they took to the airwaves with TV presenter and naturalist Nick Baker, alongside expert birder Mark Pearson. Together, they highlighted the benefits of spending time outdoors and shared tips on how the public can start birdwatching in their local areas.