We helped Blueair establish themselves as a leading solution for UK allergy sufferers by positioning the brand as a trusted educator on clean indoor air. Ahead of the peak allergy season, we responded to new research revealing that nearly 7 in 10 adults worry about indoor air pollution. Partnering with health and wellness advocate Katie Piper, we engaged media outlets to raise awareness about effective air purification methods, empowering people to reduce allergens and breathe easier at home.