Many veterans and their families face ongoing challenges long after their service, yet public awareness and support can wane over time. During Armed Forces Week, The Relations Group partnered with ABF The Soldiers’ Charity to reconnect communities with the needs of the Army family. By spotlighting veteran and UK Traitors star Jonny Holloway, we drove media interest and public engagement. Through radio interviews and national outreach, we encouraged audiences to donate, volunteer, and visit **www.armybenevolentfund.org**—ensuring the charity can continue providing lifelong support to serving soldiers, veterans, and their families when they need it most.