With many children who have SEND or mental health challenges continuing to face barriers in traditional school environments - and absences hitting record highs - The Relations Group worked with Minerva Virtual Academy to position the school as a trusted alternative and thought leader in online education. Timed around the back-to-school period, the campaign highlighted how Minerva provides a flexible, supportive, and nurturing learning experience that mirrors some aspects of traditional schooling (live lessons, assemblies, and creative projects), but without limitations, such as large class sizes and in-person attendance. By securing national broadcast coverage and aligning messaging with the upcoming intake, we helped raise awareness among parents seeking a compassionate and effective educational solution for their children.