Many children face challenges with reading, and traditional phonics-based methods don’t work for everyone. Literacy Gold was created as an effective alternative, helping students who have struggled with phonics alone. The Relations Group led a strategic media campaign to raise awareness of Literacy Gold and position it as the go-to programme for those needing extra support with learning to read. To strengthen this message, we commissioned research showing that 70% of readers often lose their place, highlighting the need for a more holistic approach, and showcasing improvements in reading through testimonials and case studies. The campaign successfully engaged parents, educators, and policymakers, encouraging them to advocate for curriculum changes that include phonological awareness and eye control in literacy education.