English wine is gaining recognition, yet many consumers remain unaware of the exceptional experiences available at home. Bolney Wine Estate sought to establish itself as a market leader in the English wine industry while positioning its estate as a premier wine tourism destination. The Relations Group leveraged English Wine Week as a strategic platform, securing media coverage through radio interviews, features, and commissioned research to create engaging discussion points. By amplifying Bolney’s story nationwide, we inspired audiences to explore English wine through tours, dining, and tastings, strengthening its reputation and appeal across the UK.