Pinnacle Insurance collaborated with The Relations Group to promote the benefits of Everypaw pet insurance, such as 24/7 access to veterinary support, while offering essential advice to pet owners on keeping their animals safe during Bonfire Night. The campaign featured leading vet Dr. Anna Foreman as the spokesperson, providing expert guidance and practical tips to help pets remain calm and secure during the fireworks season. Coverage spanned 15 regional BBC Radio stations and Greatest Hits Radio, reaching millions of pet owners and establishing Everypaw as a trusted authority in pet care and safety.