Daily household disagreements over minor irritations create stress for many UK families, affecting home harmony. Relations Group commissioned new research revealing that Brits experience at least two household ‘bugbears’ each day. Using these insights, we developed a targeted campaign to promote Cushelle’s new Tubeless range as an effective solution to reduce family disputes. Through strategic media engagement, Relations Group positioned Cushelle Tubeless as the practical, everyday product that helps keep family life running smoothly.