Many people struggle to find meaningful, memorable gifts, often overlooking the value of experience over material items. Craft Courses aimed to change this by positioning themselves as the leading provider of unique, skill-based experiences, inspiring audiences to give the gift of learning this Christmas. The Relations Group crafted a compelling media outreach campaign, leveraging radio and TV interviews, competitions, and commissioned research to create a timely and engaging news hook. By amplifying the conversation across multiple platforms, we helped drive awareness, spark interest, and establish Craft Courses as the go-to destination for experience-based gifting.